Renato Ovens, Inc.
Interview with Renato . . .
Renato Ovens, Inc. is
educating Americans on what wood-fire cooking is all about. Bringing an
age-old tradition up to date, woodburning brick ovens, rotisseries and
charbroilers are gaining favor in restaurants and homes across the
Founded in 1981, Renato manufacturers and distributes Wood Burning, Wood
Burning/Gas and Infrared brick ovens, rotisseries and charbroilers.
Corporate clientele include Euro Disney, Hyatt Regency Hotels, Wyndham
Hotels and Resorts, California Pizza Kitchen restaurant chain, Macaroni
Grill and Kenny Roger's Roasters, to name a few.
It was no surprise to Italian-born Renato Riccio, president and founder,
that all of his childhood years spent as the errand runner and brick
layer at a brick factory, would some day pay off.
At the age of 20, Renato immigrated to the United States with $3 in his
pocket. After several years in the food industry, Renato caught a scent
of his homeland cuisine on the West Coast.
"I knew right away I was here to introduce Americans to a new way of
cooking," says Renato. Getting started right way, he imported a
woodburning brick oven from his hometown in Tuscany, Italy, and opened
the Bel Air Grill, with the first wood burning oven in Dallas, Texas.
"The phone has not stopped ringing since," says Renato, whose next step
was to begin importing these brick ovens to sell commercially.
The growing trend toward a more natural, healthful life-style has
brought about a demand for wood-fired cooking. What was once only in
upscale restaurants is now being found in restaurant chains, diners and
homes around the world. "Flame-broiled food tastes so much better
because of the subtle earthy taste," says Renato. "All the natural
flavors of the ingredients are brought out without being covered with
heavy sauces or oils/" Ironically, what began as an importer of
European-made equipment, turned into a manufacturer of its own
American-made and designed products in 1989, when Renato began exporting
to Europe and beyond.
Combining old world tradition with new age technology, Renato has
incorporated American electronic ingenuity into his products. By adding
temperature controls, safety features and a gas option, Renatos products
are adaptable to large restaurants and family kitchens alike.
Emphasis on natural cooking methods has led health conscious, dietary
preference shifts towards lean, nutritious foods. Flame-broiling
enhances natural flavors without artificial additives or seasonings.
by Restaurant Merchandising
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Renato Ovens, Inc.
3612 Dividend Drive - Garland, Texas 75042 (USA)
Toll Free: (866) 575-6316 (US Only)
(972) 272-4800 (Outside the US)
(972) 272-4848 (Fax)
Renato Ovens, Inc. equipment is listed or
certified by one or all of the following organizations:
"UL", "UL Sanitation (as per NSF4)", "ULC", "MEA", "FDA", "NAFEM". US
Patents: 5,184,540 - 5,361,685 - 5,413,033 - 5,465,653 -